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Highrise - Web 2.0 CRM
By Stanley Florek | August 21, 2007
Advantive has been doing a trial adoption of a hosted CRM technology called Highrise (http://www.highrisehq.com), from the makers of BaseCamp. It’s a web 2.0 contact management system, with the capability to tag people with your own categories, set follow up reminders that are emailed or texted to your mobile phone, and email correspondence directly into your contact record so multiple people can see the history of communication that has gone on with a contact. It’s a subscription service. There is a free version, but you get more contacts, more file space, and some additional features like secured SSL connections with the paid version. So far the trial has been going incredibly well - I am amazed by how this tool makes CRM fun rather than a nighmarish administrative hassle the way every other client-server CRM tool I’ve encountered does.
Topics: Marketing, Collaboration, Technology |