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First steps to a “do not mail” list for junk mailers?
By Stanley Florek | September 1, 2007
Few things annoy me more than my daily dose of junk direct mail. It makes up 80% of the volume of my personal and business mail, and there is little recourse to stop it - there is not a postal equivalent to the “Do Not Call” list. But here’s a start: an organization called EcoLogical Mail that helps marketers save money by collecting a list of employees who are no longer at their jobs but are still receiving direct mail.
Introducing the only simple and affordable solution for identifying outdated contacts from your B2B mailing lists. Just include the EcoLogical Mail Coalition’s suppression file of more than one million outdated business contacts in your next merge/purge processing, and you’ll eliminate undeliverable pieces before you mail.
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Mail fewer pieces, get the same results. Costs go down, response rates go up, direct mail becomes more profitable. |
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Make all of your mailings more efficient. Works on any business-to-business list, including response files and rented lists. |
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Requires virtually no effort. Simply add one suppression file to your merge/purge process. |
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It’s truly affordable. Far less costly than actually mailing to undeliverable contacts. |
Topics: Marketing, Sustainability |