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Advantive Optimizes Evans Glass
By Marc Pollard | May 29, 2008
(Seattle) Evans Glass, Inc. partnered with Advantive to implement SEO (Search Engine Optimization) for their website at http://www.evansglass.com/. Evans Glass makes and sells one of the highest energy-efficient window models available for sale in the US.
Advantive took several key steps to optimize Evans Glass for search results with a long-term ongoing SEO strategy in mind. Here are the highlight tactics for Evans Glass SEO strategy:
1. Update the site content and images to repesent current products and services. http://www.evansglass.com/
2. Add the appropriate tagging of content, images, headers, etc for optimal search engine awareness throughout the site.
3. Upate the content for optimization of key word density.
4. Develop a customer testimonial and career site with a new URL- http://www.evans-glass.com/.
5. Develop a Blog site for Evans Glass marketing experts to become industry experts. http://www.evansglass-blog.com/
6. Create sites across the domain such as MySpace, YouTube, and profiles on LinkedIn.
7. Develop an interlinking strategy.
8. Run Industry Press Releases.
9. Post relevant links across thousands of directories.
10. Provide monthly SEO site updates, content, and support to move up Evans Glass services and products to the top of the search engines, and the scam posting companies several pages deep.
In summary, it pays not to take shortcuts with buying your way into better search engine listings. SEO is a mature online marketing practice, and by following the industry’s best SEO practices, as well as a lot of hard work, the payoffs are more visitors to you site and better search engine positing listings. In the end, more customers will come to your site seeking advice and expertise that will create legitimate revenue for your company long-term. The major search engines are domain experts and if you attempt to spam them through quick fixes, you may be banned from being listed for a long time.
Look for future updates on the results of Evans Glass’ SEO program.
Topics: Advantive News |