« Advantive Optimizes Evans Glass | Main | Advantive Tracks Carbon Emissions with World Resources Institute »
Advantive Powers Up TriQuint Semiconductor’s Web Marketing
By Stanley Florek | July 7, 2008
(Portland) Advantive recently launched a website re-branding initiative for TriQuint Semiconductor (NASDAQ: TQNT) a top maker of integrated circuits for radio communications. TriQuint’s equipment powers the radio frequency receivers and generators in millions of mobile phones, GPS handsets, WiMax receivers, satellites, and even NASA’s Mars Rover. Advantive’s team provided TriQuint with expertise in market positioning, designed a new visual identity optimized for the web but integrated with offline campaigns, generated 100’s of usability enhancements that allow users to find product information within 3 clicks or less, and did search engine optimization of top site content to organically drive more traffic to the site. Advantive’s executive sponsor observed that Advantive has the “best project management of any vendor we’ve ever worked with.”
Topics: Advantive News, Marketing |