Marketing
Advantive Powers Up TriQuint Semiconductor’s Web Marketing
Monday, July 7th, 2008(Portland) Advantive recently launched a website re-branding initiative for TriQuint Semiconductor (NASDAQ: TQNT) a top maker of integrated circuits for radio communications. TriQuint’s equipment powers the radio frequency receivers and generators in millions of mobile phones, GPS handsets, WiMax receivers, satellites, and even NASA’s Mars Rover. Advantive’s team provided TriQuint with expertise in market positioning, designed a new visual identity optimized for the web but […]
JupiterResearch Shows Only 2 Perecent of Surfers Click Through
Monday, September 3rd, 2007The ole saying goes in the offline advertising world- “I know half of my advertising is working, I just don’t know which half!”. In the online advertising world that saying would need to be modified to state- “I know that 98% of my advertising dollars are wasted, I am just happy the 2% of it gets me […]
First steps to a “do not mail” list for junk mailers?
Saturday, September 1st, 2007Few things annoy me more than my daily dose of junk direct mail. It makes up 80% of the volume of my personal and business mail, and there is little recourse to stop it - there is not a postal equivalent to the “Do Not Call” list. But here’s a start: an organization called EcoLogical Mail that helps […]
Highrise - Web 2.0 CRM
Tuesday, August 21st, 2007Advantive has been doing a trial adoption of a hosted CRM technology called Highrise (http://www.highrisehq.com), from the makers of BaseCamp. It’s a web 2.0 contact management system, with the capability to tag people with your own categories, set follow up reminders that are emailed or texted to your mobile phone, and email correspondence directly into your contact […]